The Geller Real Estate Group Staging Services

 Provided by Lainie Potter, Accredited Staging Professional (ASP)  


What is Staging and Why Do You Need an Accredited Staging Professional?   The moment a homeowner decides to put their home on the market, the home they’ve lived in and loved effectively becomes a product. Given today’s market conditions, your home will compete against a large inventory of available homes. In the current buyer’s market, it is extremely important to make a home standout in the marketplace.   This is where Professional Staging comes in!

 Working together, a homeowner and an Accredited Staging Professional can capture the attention of today’s home buyer. Our ASP will guide you through the steps necessary to:  

  • Create a positive and inviting first impression of the home
  • Neutralize the space so that buyers can envision themselves living in the home
  • Showcase the full potential of the home through smart furniture arrangement, de-cluttering, thorough cleaning & strategic, cost-effective updates
  • Produce a showplace for professional photographer to capture, creating a striking and visually appealing home for online marketing  

The objective of Home Staging is quite simple: Professionally prepare a home for sale so that it appeals to more buyers, generates a higher price and sells more quickly.    

Lainie Potter is an ASP who has studied and learned the proven and powerful techniques of Staging homes. She is committed to the principles and practices of Home Staging and will work with you in a caring and respectful manner to prepare your home so that it will be shown in its very best light.    

“Lainie is a consummate professional. Her eye for detail came in handy on more than one occasion, and was appreciated most when she staged our home prior to our first showing. The fact that our home contracted in less than ten days is proof that those efforts paid off. We would highly recommend Lainie & Marc to anyone considering putting their home on the market. They are a fantastic team, and no one will work harder on your behalf.” ~ Mr. & Mrs. Michael Wright